
7 Up Gold was a spice-flavored beverage made by Keurig Dr Pepper that is similar to Vernor's Ginger Ale. Though 7 Up's marketing slogan at that time was "Never Had It, Never Will" (referring to caffeine). The drink included caffeine as an ingredient. It introduced by 7 Up in the hopes of capturing 1% of the cola market. The recipe was actually an unused Dr Pepper invention. It was discontinued as it only captured 0.1% of the market and people were confused by 7 Up marketing a dark-colored soft bubbly drink with caffeine.
Debuted in 1987 and was discontinued in 1989.